What is an RIA?

A registered investment advisor (RIA) is a professional advisory firm that offers personalized financial advice to its clients, many of whom are affluent
Five key benefits of RIAs:

1. Tailored advice based on goals – RIAs believe that their independence is key to offering advice that’s best for you.
2. Know what you’re paying for – typically, fees are based on a percentage of assets managed.
3. Advice for your complex needs– a rich diversity of specialization among RIAs means you can likely find one to provide advice that’s right for you.
4. A different kind of relationship – with the goal of finding solutions closely aligned with your needs, RIAs typically enjoy a personal relationship with clients and have a strong sense of accountability.
5. Know where your money is held – RIAs often use institutional custodians-such as large brokerage firms to safeguard investors’ assets.

For a full definition of an RIA go to www.riastandsforyou.com